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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How we mastered a customer-centric content strategy with a Brilliant Ideas Bank
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company,...
Creative tactics that replace the press release
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing...
What makes clients tick?
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our...
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They report that budgets have fallen by 16% to an average of 7.4% of revenue. What does this mean for B2B tech firms? Spreading your marketing budget across too...
5 Ways to maximise a tight marketing budget
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In this article I will show you how to find out what will work for your business, and how to implement and measure these marketing strategies. Stop...
B2B Digital marketing strategy in 2025: lessons from the decline of X
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...
Mastering the art of investor communication: a strategic guide
Discover how to communicate effectively with investors and successfully secure funding. We guide you through: mastering business fundamentals to build investor confidence crafting a value propostion to present to investors demonstrating your business is ready for...
