Competitor Analysis Services
Are you a B2B tech company looking to stay ahead of the competition?
To plan your communication, content and campaigns effectively, you must understand the competitive media landscape. Start-up and scale-up B2B technology companies are working with restricted budgets that they must deploy wisely.
Competitor Analysis Services
Are you a B2B tech company looking to stay ahead of the competition?
To plan your communication, content and campaigns effectively, you must understand the competitive media landscape. Start-up and scale-up B2B technology companies are working with restricted budgets that they must deploy wisely.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Comprehensive competitor analysis
Our approach to competitor analysis has been developed so that we can clearly benchmark your brand against your competitors in the media landscape.
This gives you a clear indication of what you need to do to step up and stand out.
This process puts your messages into the context of what is going on in the outside world. Our team of PR experts will look at what your competitors are saying, what the media is interested in
Read more
and identify topics you can talk about that will resonate with your target buyers.
Comprehensive Analysis
We will conduct a thorough analysis of your competitors’ activities in your core media, the analysis will consider messaging focus and issue ownership.
Our market research professionals will gather and analyse data from various channels to provide a complete picture of your competitors’ media strategy and performance.
Identifying Opportunities
Based on our analysis of your competitors’ activity, we will help you discover which opportunities offer the greatest potential to build your brand profile, brand differentiation and brand recall.
We will identify trends in the market that you can exploit, as well as areas where you can improve your approach and make your brand distinct.
Recommendations for Action
We will provide you with recommendations for how to leverage your strengths and address any weaknesses to stay ahead of the competition.
By fusing your marketing communication strategy and competitive insight, we ensure our recommendations enable campaign execution to be focused, effective and efficient.
Ongoing Support
To ensure you can stay ahead of your competitors, we offer ongoing support to help you stay updated with competitor media achievements and adjust your strategies as needed.
Our team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your strategies to changing conditions.
Comprehensive competitor analysis
Our approach to competitor analysis has been developed so that we can clearly benchmark your brand against your competitors in the media landscape.
This gives you a clear indication of what you need to do to step up and stand out.
This process puts your messages into the context of what is going on in the outside world. Our team of PR experts will look at what your competitors are saying, what the media is interested in
Read more
and identify topics you can talk about that will resonate with your target buyers.
Comprehensive Analysis
We will conduct a thorough analysis of your competitors’ activities in your core media, the analysis will consider messaging focus and issue ownership.
Our market research professionals will gather and analyse data from various channels to provide a complete picture of your competitors’ media strategy and performance.
Identifying Opportunities
Based on our analysis of your competitors’ activity, we will help you discover which opportunities offer the greatest potential to build your brand profile, brand differentiation and brand recall.
We will identify trends in the market that you can exploit, as well as areas where you can improve your approach and make your brand distinct.
Recommendations for Action
We will provide you with recommendations for how to leverage your strengths and address any weaknesses to stay ahead of the competition.
By fusing your marketing communication strategy and competitive insight, we ensure our recommendations enable campaign execution to be focused, effective and efficient.
Ongoing Support
To ensure you can stay ahead of your competitors, we offer ongoing support to help you stay updated with competitor media achievements and adjust your strategies as needed.
Our team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your strategies to changing conditions.
Discover why EC-PR
Using EC-PR for competitor analysis services is a smart choice for businesses looking to stay ahead of competitors and identify positioning and growth opportunities.
Here are a few reasons why:
- A Dedicated Team of Professionals: Our team at EC-PR is composed of experienced marketing communications professionals who have the skills, knowledge, and expertise necessary to conduct a thorough and accurate analysis of your competitors’ media activity.
- Customised Campaigns: We understand that every business is unique and that one-size-fits-all solutions are ineffective. That’s why we take the time to understand your business needs and goals, contextualising your campaign messaging, before developing a customised competitor analysis approach tailored to your unique situation.
- Ongoing Support: We not only provide competitor analysis services, but also provide ongoing support to help you stay up to date on competitor developments and adjust your media strategies as needed. Your dedicated senior team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your content, communication and campaigns to changing conditions.
- Proven Results: EC-PR has a track record of delivering results for our clients. We have helped businesses of all sizes and in a variety of industries to gain a competitive advantage and identify opportunities to build their brand profile, awareness, and recall. Our team has the experience and knowledge to provide you with the information you need to make strategic decisions and achieve your business goals.
EC-PR provides experienced PR professionals, a proven approach which can be tailored to your needs, ongoing support and a track record of delivering results.
These are why you should use our agency for competitor analysis services.
Contact us today to learn how we can help your business stay ahead of the competition and identify growth opportunities.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build...
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of...
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of...
Personal branding for business leaders – All you need to know
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re about to step into the new world of personal branding for business leaders... A recent study conducted by Harvard and the Edelman Trust Institute has...
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
How we mastered a customer-centric content strategy with a Brilliant Ideas Bank
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He shares his example of how their B2B business implemented a customer-centric content strategy...