Home · Case Study · 2iBuilding A Bolder Brand 2i is an Edinburgh-based consultancy offering assurance and testing services to large organisations who are undergoing complex digital transformations. Their client portfolio includes impressive names such as Aberdeen...
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need to elevate your brand effectively. A simple tactic well executed can feed your communication funnel for months. And, because all the material is from...
Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty gritty of how PR even adds value. You need to know this to be sure your PR agency is doing a good job (crucial info right?) and to keep building your...
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
What is Tech PR? Technology Public Relations (Tech PR) is the process of cultivating and nurturing your technology brand, business or service by commenting on and generating storylines in which your brand is the champion, something you might do in-house or via an...
(Part two of three) To be a distinct brand, you only need three things – insight, leadership and courage. After Insight, which I wrote about here, you must have effective leadership. A brand that lives rent-free in our ideal customers' minds is what every B2B brand...
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
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