How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry 4.0 are pivotal forces shaping industries, the challenge for tech...
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re about to step into the new world of personal branding for business leaders... A recent study conducted by Harvard and the Edelman Trust Institute has...
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
When your usual creative watering holes run dry, do you migrate in the search of new water sources? Or do you look to hibernate until the next rainy season? I see you. You sit down to brainstorm, fingers poised over the keyboard, but the once-flowing stream of...
What makes a successful thought leader? If you want to be elevated to the status of thought leader in your industry, you’ve got to apply yourself to doing more than writing the odd article, you’ve got to be ready to promote your ideas to your target audience. In this...
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