In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry 4.0 are pivotal forces shaping industries, the challenge for tech...
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re about to step into the new world of personal branding for business leaders... A recent study conducted by Harvard and the Edelman Trust Institute has...
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
When your usual creative watering holes run dry, do you migrate in the search of new water sources? Or do you look to hibernate until the next rainy season? I see you. You sit down to brainstorm, fingers poised over the keyboard, but the once-flowing stream of...
What makes a successful thought leader? If you want to be elevated to the status of thought leader in your industry, you’ve got to apply yourself to doing more than writing the odd article, you’ve got to be ready to promote your ideas to your target audience. In this...
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry. Distinguishable by clever ‘marketing-flecked’ language, this is simply hot air that camouflages inexperience and the absence of robust marketing rigour. The...
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