How A-SAFE became a trusted industry voice in just 12 months

Building brand authority through thought leadership: A-SAFE’s 12-month success story

A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability, while developing a long-term PR strategy behind the scenes.

Head of Marketing Communications at A-SAFE, Vanessa Ashworth, sits down with Liz Churchman, Deputy Managing Director at EC-PR to reflect on the company’s thought leadership journey, particularly their “40 to 4.0 campaign.” The company wanted to celebrate 40 years of innovation and progress at A-SAFE whilst signalling a move forward into industry 4.0 — embracing cutting-edge technology and data to transform hardware into actionable insights.

Turn brand awareness into authority

Vanessa relays some of the standout moments in the last year, including a 6-page spread in a leading industry publication. As a result of this brand awareness, publications are now actively approaching A-SAFE for their expert view.

Executive profiling that opens doors

Vanessa also talks about the role executive profiling has played in elevating brand awareness, particularly in raising visibility with C-suite executives. As a result of an executive profiling programme, A-SAFE’s spokespeople have stepped confidently into the spotlight, gaining momentum as trusted voices and receiving invitations to speak on industry panels.

Momentum that keeps building

Vanessa describes how the thought leadership campaign has had a snowball effect, starting modestly but building powerful momentum, leading to a steady stream of speaking opportunities and media engagement.

Looking ahead: A communication strategy built for business growth

Liz and Vanessa also discuss the anticipated impact of A-SAFE’s upcoming communication strategy and how it will help shape the company’s next chapter of growth.

Be sure to tune in to this honest and inspiring conversation. It’s a must-listen for any B2B tech brand looking to improve brand awareness and accelerate growth.

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