Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty gritty of how PR even adds value. You need to know this to be sure your PR agency is doing a good job (crucial info right?) and to keep building your...
In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
What is integrated PR and why has it matured now? Integrated PR is PR you wrap around your marketing activities to create impact and effect. It is a multi-channel approach that broadens your reach and makes your budget work harder by delivering your comms through the...
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...
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