As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
Marketing Articles
Four steps to successful integrated PR (& Marketing) for 2022
What is integrated PR and why has it matured now? Integrated PR is PR you wrap around your marketing activities to create impact and effect. It is a multi-channel approach that broadens your reach and makes your budget work harder by delivering your comms through the...
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
How do you solve a problem like… Tedious tenders?
In an ideal world, the harmony and cohesion between business development, sales, marketing, and communications should be seamless. They should move, think, and breathe as one, and the left hand should always know what the right is doing. But how often is this the...
Should B2B businesses choose to spend on PR or advertising?
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
What is branding and why is it a key component of your PR strategy?
Branding plays a fundamental role in how your customers, and potential customers, perceive your company. Branding and PR This perception, and image, of your brand is shaped by how you look, how you act and what you say. Which is exactly why PR and branding are...
Creating a B2B PR LinkedIn strategy
Technology has changed so much of our lives, and the field of public relations has gone through the same transformation. There are certain PR strategies that have withstood the test of time, but there are also other web-based techniques that are making waves too. One...
How to write a value proposition for your technology brand
In this blog we provide insight, exercises and a value proposition template to help you write a game changing value proposition for your technology brand. First, the insight. In our short video we explain where your value proposition comes from, why it’s important and...
Subscribe to our updates
Stay up to date with the latest insights, case studies, and PR guides.