At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into revenue. The subject was chosen in response to a LinkedIn poll and it was pretty unequivocal. People wanted a session on board-level metrics....
Lean PR; Marketing budget articles
Future-proofing your PR strategy
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking. But future-proofing your PR strategy means much more than just keeping up with your competitors and their trajectory. In our sixth blog of our Lean Tech...
A strategic approach to risk management for brand success
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While cost-cutting measures may seem attractive in the short term, they can undermine your brand's long-term success if not carefully evaluated. In the fourth...
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend that you ask these questions first. Ask upfront during the sales pitch and you are more likely to hire the right PR agency for your business, your...
Why lean PR is your secret weapon for B2B tech growth
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They report that budgets have fallen by 16% to an average of 7.4% of revenue. What does this mean for B2B tech firms? Spreading your marketing budget across too...
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