For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Why does PR matter? Are you ready to transform your business from invisible to influential? Public Relations (PR) isn't just about handling the press; it's a strategic tool designed to enhance your brand's visibility and influence. Let's demystify PR and discover how...
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
Stay up to date with the latest insights, case studies, and PR guides.
