Branding plays a fundamental role in how your customers, and potential customers, perceive your company. Branding and PR This perception, and image, of your brand is shaped by how you look, how you act and what you say. Which is exactly why PR and branding are...
Branding Articles
Our insights
Is it time for a new PR agency?
B2B PR Blog, Communication Strategy, Integrated PR, Our PR approach
5 tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for B2B tech scaleup businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
I used to believe PR was all fluff, but now I think differently…
B2B PR Blog, Communication Strategy, Measurable PR and Marketing, Our PR approach
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How to write a PR strategy for your technology brand
B2B PR Blog, Communication Strategy, Integrated PR, Measurable PR and Marketing, PR Campaign Planning
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
How defence companies can build their comms strategy
B2B PR Blog, Brand Awareness, Communication Strategy
How to tailor a communication strategy in the defence sector Creating a communication strategy follows the exact same principles and the same steps for any company in any sector. We are firm believers in this based on our 8-step communications strategy guide. It’s our...
The power of the roundtable event in B2B public relations
B2B PR Blog, PR Campaign Planning, Thought Leadership
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...