How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. The more we see something the more we are inclined to like it; in psychology it’s...
B2B Webinars can be a powerful marketing tool Successful companies don't just sell their product – they educate, engage and elevate. Webinars stand out as the rare marketing tool that accomplishes all three, delivering measurable ROI while building lasting business...
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
LinkedIn isn't just a networking tool—it's a platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200 countries, LinkedIn offers a...
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought leadership serves as a powerful tool for organisations, enabling them to address and solve complex questions that are crucial to their target audience....
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
Stay up to date with the latest insights, case studies, and PR guides.
