board buy-in for PR Sector • EC-PR

Board-level reporting that turns comms into a commercial lever

Apr 29, 2026 | B2B PR Blog, Measurable PR and Marketing, PR Measurement

At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into revenue. The subject was chosen in response to a LinkedIn poll and it was pretty unequivocal. People wanted a session on board-level metrics....

How to secure board buy-in for effective thought leadership

Oct 9, 2023 | B2B PR Blog, Integrated PR, Media relations, Personal Branding, Press interviews, Thought Leadership

Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...

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The trust factor: What every pipeline depends on

B2B PR Blog, Measurable PR and Marketing, Opinion, PR Measurement

A vendor can offer the right solution at the right price and still lose the deal. That reality leaves many companies questioning how that is even possible. The reason is rarely technical. Buyers often walk away because they do not trust the company behind the...

Why alignment beats activity in tech marketing

B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, PR Measurement

George Bernard Shaw taught us, “The biggest problem in communications is the illusion it has taken place”. Perhaps he might have added that the second biggest mistake is misjudging activity for impact. Why do some tech marketing teams achieve remarkable results while...

How to earn buyer trust when no one is listening

B2B PR Blog, Event Publicity, Messaging development, Networking, Roundtable & Webinar Marketing

According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do buy once? Edelman found that nearly 70% won’t buy again unless that trust is maintained. Trust isn’t a marketing buzzword, it’s your growth engine....

Mastering LinkedIn to optimise business impact

B2B PR Blog, LinkedIn, Networking, Personal Branding

LinkedIn is more than a professional networking site; it's a strategic platform for leaders looking to expand their influence and drive business success. We’re seeing more and more business executives using LinkedIn to connect with their customers, prospects and the...

Why blending in at trade shows is costing you credibility

B2B PR Blog, Event Publicity, Networking, Roundtable & Webinar Marketing, Trade Events

Day two of your industry's biggest trade show. You have invested five figures in your stand, flown in your technical team and spent months perfecting the product demonstration. As you watch from across the hall, journalists walk straight past your competitors' stands...

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board buy-in for PR articles

Board-level reporting that turns comms into a commercial lever

How to secure board buy-in for effective thought leadership

Subscribe to our updates

Our insights

The trust factor: What every pipeline depends on

Why alignment beats activity in tech marketing

How to earn buyer trust when no one is listening

Mastering LinkedIn to optimise business impact

Why blending in at trade shows is costing you credibility

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