A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
B2B Tech Articles
PR for tech scale-ups: what’s best, thought leadership or comment?
What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
Seequent – Mining Thought Leadership Case Study
Context Seequent, a Bentley Systems Company, approached EC-PR in 2021 to help build its brand specifically in the Industrial Minerals (IM) mining sector. As a company with a strong pedigree in mining, Seequent has a proven, end-to-end workflow solution that helps...
Concirrus – Analyst Relations Case Study
Context UK Fintech enabler Concirrus came to EC-PR to supercharge its brand awareness and launch its Quest insurtech platform to the marine insurance industry. The campaign focused on earned media and successfully positioned Concirrus as a market leader within the...
5 tips for a successful analyst briefing
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
How to write a value proposition for your technology brand
In this blog we provide insight, exercises and a value proposition template to help you write a game changing value proposition for your technology brand. First, the insight. In our short video we explain where your value proposition comes from, why it’s important and...
Concirrus – Fintech PR Case Study
Context UK Fintech enabler Concirrus came to EC-PR to supercharge its brand awareness and launch its Quest insurtech platform to the marine insurance industry. The Quest platform accesses and interprets wide-ranging datasets, combining them with historical claims...
Is your communication strategy a roadmap or roadblock?
If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...