You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences? Most understand B2C is consumer-based and...
What does a PR agency do? What can a PR agency do that you can’t manage in-house? A PR agency will help your business nurture, enrich, and protect your reputation. This works on the globally understood premise that, in B2B PR, business people only buy from someone...
Monday is International Women’s Day, the annual event which celebrates women, recognises female achievements, and highlights inequalities. As a female-led PR agency, we feel proud to work in an industry where women overwhelmingly succeed. But, despite PR being...
No matter what market you occupy, if you’re looking to reap the benefits that a PR agency can provide, you must first establish what you want to achieve, how you will measure success, who your audience is and what needs to be said in order to achieve your outcome. By...
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