WE ARE A B2B
PR AGENCY
We make technology brands visible, valued and understood
We enhance your reputation, by developing a campaign designed to deliver against your specified outcomes, underpinned by a performance guarantee.
Better quality sales leads
More competitive positioning
Increased brand awareness
Credible, incisive, thought leadership
Who we work with
We work with CMOs who are performance driven, financially astute and take huge professional pride in doing a good job.
How we help you
We are a B2B PR agency that will manage your reputation and deliver consistently against your priorities.
ACCOUNTABLE
We are specific about the B2B PR services you can expect from us. KPIs & deliverables are itemised in contract and reported against monthly.
EFFECTIVE
We deliver exactly what we promise, every time. We have a 100% track record of delivering clients with regular feature length coverage.
PROVOCATIVE
We create ideas around our clients ambitions that excite and engage journalists; ideas which provoke their audiences to respond.
ACCOUNTABLE
We are specific about what you can expect from us. KPIs and deliverables are itemised in contract and reported against, monthly.
EFFECTIVE
We deliver exactly what we promise, every time. We have a 100% track record of delivering clients with regular feature length coverage.
PROVOCATIVE
We create ideas around our clients ambitions that excite and engage journalists; ideas which provoke their audiences to respond.
Blog
PR Campaigns to demonstrate value
Showcasing the value of your products and services is a critical aspect of PR campaign planning. PR campaigns that demonstrate value help your prospects stay engaged as they move down your sales funnel, closer to making a purchase. The campaigns that do this most...
PR Campaigns to build engagement
Besides an agreement to marry, being engaged also defines the act of being ‘involved’ with something or someone. In the marketing world, how engaged your audience is depends on how deeply they relate to your company and how interested they are. Are your customers...
How to use PR campaigns to build trust
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions and touchpoints. The more honesty and helpfulness infused in each of these interactions, the more trust that is accumulated. Until eventually, you’ve...
PR Campaigns to help fill your funnel
The marketing funnel (also known as the sales funnel, or customer journey) takes prospects from an initial stage of awareness, all the way through to becoming a qualified lead, a customer, and hopefully, a loyal brand ambassador. Along the different stages of the...
The role of personas in your B2B PR strategy
Personas – an essential element of impactful communications Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
How does an integrated PR approach add value?
An integrated PR approach stands for aligning your PR activity with other marketing and communication activities to drive maximum impact and effect. At EC-PR, we are strong advocates of an integrated approach, sometimes referred to as ‘converged media’.There are four...
Latest post
What Does A PR Campaign Consist Of?
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...