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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales...
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights, research and reflections you’ve shared. Perhaps you have shared it with your prospects and via a link in your company newsletter. But you don’t have to...
How to create and use target personas in marketing communications
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
Marketing-Sales alignment for smaller teams: 4 steps to make it work
A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound familiar? In small teams, misalignment wastes valuable time, stalls growth, and can mean the difference between progress and stagnation. The good news...
