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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Four ways to get your news story in front of the right people
Is your website full of genius projects and exciting news stories that you think are important because...
B2B PR – One small step for you, one giant leap for SEO
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in...
B2B PR – How to write a PR Brief
Writing a PR brief can be challenging and stressful but if done right, can reflect well on you when the project...
B2B PR – Let me proposition you
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma)....
What is strategic PR and how is it different from tactical PR?
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
