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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Opportunity is not a dirty word
Adapting to new situations and communicating the right messages can ensure you stay front of mind for your customers....
How to leverage B2B PR infographics in your strategy
There are certain B2B PR strategies that have served businesses well for decades, like press releases and media...
The brand awareness formula – B2B PR
BA = (M+C2) x (R+I)Brand awareness is the result of presenting your message consistently, in a way that is relevant,...
A guide to B2B PR brand awareness research
You know that your company isn’t pulling in as much business as it could, but you don’t necessarily know why. Do...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
10 Mistakes to Ensure your PR Campaign Fails
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four flavours – consumer insight, prospect insight, founder insight, competitive insight.What is Consumer Insight? Without consumer or customer insight, your...
