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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
EC-PR Promotes Liz Churchman to Deputy Managing Director
EC-PR, the specialist tech PR agency, is proud to announce the promotion of Liz Churchman to Deputy Managing Director....
The Importance of PR in the Insurtech Industry
Not a luxury, but an essential. Why insurtech PR is so important when you’re looking to make headway in the...
Insurtech Start-up Success: The Role of PR
As a insurtech start-up, thinking about your PR at an early stage can pay dividends in the future. Here, we take a...
Three reasons why Marketing & PR are set to be 2023’s power couple
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
