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How do you become an industry influencer? You are already an expert in your field, but becoming a industry influencer and thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when...
Here at EC-PR our guiding principle is to help you communicate with conviction.
Effective communication requires you to take responsibility for achieving your desired outcome. If someone does not respond to you in the way you had hoped, it's usually because they don't understand you and not because they are being...
Is your website full of genius projects and exciting news stories that you think are important because they show prospects what you do and how well you do it? Hopefully, the answer is a resounding YES.So, how do you make sure the widest possible audience...
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in our case, scientists, engineers and technologists, to easily locate you and in turn, increase website traffic. In my earlier blog, I highlighted the...
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma). The event, attended by the Myanmarese Foreign Ambassador, was promoting the country by providing a better understanding of Myanmar and specifically,...
With images, videos and dynamic content currently having a major contribution to the success of your posts, you need to make sure that the images you are using are the right fit, below are three tips for you on resizing images. 1. Selection is a key process - Choose...
This week I was asked to look at SEO (Search Engine Optimisation) and find out what we needed to do to begin to get our new website recognised and ranked in search engines. This is important because as a new business we have no visibility which makes it hard for...
My task this week was sourcing and adding video to our website, as well as reporting back on this b2b PR blog what I learnt in the process. So here’s my quick guide to help you on your way to finding, choosing and uploading great video to communicate your message....
Producing high-quality content that makes compelling readingRequirement Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors. Produced...
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