It’s seven weeks until InfoSecurity Europe 2017
B2B PR Blog articles
Make the most our of your B2B PR activity.
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B2B PR – Top tips to Stand out from the Crowd at Infosecurity Europe 2017
It’s less than 9 weeks until Infosecurity Europe 2017
Stand out from the Crowd at Infosecurity Europe 2017
It’s less than 9 weeks until Infosecurity Europe 2017, the ‘go to’ event for information security solutions. So, if your organisation is exhibiting, now is the time to start working on your media strategy. This show benefits from high quality media supporters,...
B2B PR – How to write rubbish
Effective communication requires you to take responsibility for achieving your desired outcome. If someone does not respond to you in the way you had hoped, it's usually because they don't understand you and not because they are being...
B2B PR – Great communicators always leave a gift
Great communicators have two things. Confidence and empathy. Confidence comes from knowing your material. It's as simple as that. Knowing your material, in terms of: what order it should be delivered in, what quotes should be used, what jokes work, what visuals bring...
B2B PR – DSEI 2017 is over, but what’s next?
For some of you, DSEI probably feels like a distant memory
Four ways to get your news story in front of the right people
Is your website full of genius projects and exciting news stories that you think are important because they show prospects what you do and how well you do it? Hopefully, the answer is a resounding YES.So, how do you make sure the widest possible audience...
B2B PR – One small step for you, one giant leap for SEO
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in our case, scientists, engineers and technologists, to easily locate you and in turn, increase website traffic. In my earlier blog, I highlighted the...
B2B PR – How to write a PR Brief
Writing a PR brief can be challenging and stressful but if done right, can reflect well on you when the project delivers outstanding results for your organisation. Short of time, the busy executive is tempted to put everything they know into the PR brief and leave it...
B2B PR – Let me proposition you
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma). The event, attended by the Myanmarese Foreign Ambassador, was promoting the country by providing a better understanding of Myanmar and specifically,...
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