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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
B2B PR – Seven steps to super social networking!
With 2 weeks to go, now is the time to think about your social media strategy. Promoting your attendance through posts...
B2B PR -Six steps on how to make Seawork work!
Seawork is on the horizon, just three weeks away, so you need to be crafting your engagement strategy i.e. How are you...
B2B PR – Be Social With 5 Key Ingredients at #Infosec17
In 2 weeks’ time, the floor at Infosecurity 2017 is going to be buzzing with people. The question to ask now is: can...
B2B PR – Five ways to make Seawork visitors feel welcome
With just 4 weeks to Seawork never forget the reason why you are attending Seawork. You are exhibiting to make...
What a PR strategy cannot do for your ambitious tech business
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
What is an analyst relations programme?
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
