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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Yes, PR is measurable… and this is how we track RESULTS
The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place...
Find the right PR Partner for you – 7 questions to ask before signing
What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find the right PR...
B2B PR – In PR opinions matter, what’s yours?
Here at EC-PR our guiding principle is to help you communicate with conviction.
B2B PR – Just three weeks until UK Security Expo 2017
You will have a clear idea about what your message and tactics are as you enter the final approach
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four flavours – consumer insight, prospect insight, founder insight, competitive insight.What is Consumer Insight? Without consumer or customer insight, your...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of their content. They are apparently lazy and unproductive: “f*cking grifters” I believe was the expression used by a Spotify Exec. I’ve expressed...
What is a Brand Personality?
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
The unexpected benefits of using LinkedIn
From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
