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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your...
How to write a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates,...
EC-PR appointed to support 2i’s ambitious growth strategy
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
A complete guide to B2B PR campaign planning for 2024/25
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you through: tailoring creative messaging to each stage of the customer journey, selecting...
How to increase engagement on your company LinkedIn page
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...
