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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Six reasons why you need a communication strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being...
Why likeability matters in PR and marcomms
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the...
8 simple steps to an effective B2B communication strategy for 2025
How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand,...
PR for business growth: steps for success
Spread your wings and be recognisable! Let's look at the essentials for PR for business growth: Do your PR placements bring leads? Likely not without a strategic PR plan. You need one. Do you know your target audience? How long is their buying journey? PR can prepare...
How to align sales and marketing: boost revenue & customer experience
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....
The hidden power of brand marketing: beyond direct attribution
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...
Why lean PR is your secret weapon for B2B tech growth
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...