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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Mastering the art of investor communication: a strategic guide
Discover how to communicate effectively with investors and successfully secure funding. We guide you through:...
How to use LinkedIn analytics to boost your executive presence
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing...
What is Tech PR? How to Choose a Tech PR Agency
What is Tech PR? Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the...
B2B Webinars – 3 simple rules for marketing success
B2B Webinars can be a powerful marketing tool Successful companies don't just sell their product – they educate,...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
Why likeability matters in PR and marcomms
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. The more we see something the more we are inclined to like it; in psychology it’s...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
