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Industry Insights

Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.

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Marketing-Sales alignment for smaller teams: 4 steps to make it work

Apr 16, 2025 | B2B PR Blog, Integrated PR, Measurable PR and Marketing

A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound...

The questions every marketing manager should ask before hiring a PR agency

Apr 15, 2025 | B2B PR Blog, Measurable PR and Marketing, Our PR approach

Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend...

A Comprehensive Glossary of AR and PR Terms

Apr 9, 2025 | Analyst Relations, B2B PR Blog, Integrated PR

More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough....

How to humanise your tech marketing in 8 steps

Apr 3, 2025 | B2B PR Blog, Messaging development, Our PR approach, Technical Authorship

Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in the...

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The top 7 LinkedIn algorithm hacks to use in 2025

Jun 17, 2025 | B2B PR Blog, LinkedIn, Networking, Personal Branding

There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....

What is B2B PR? What to expect from a B2B PR agency

Jun 8, 2025 | B2B PR Blog, Measurable PR and Marketing

Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down to the nitty gritty of how PR even adds value. You need to read this to be sure your PR agency is doing a good job (crucial info right?) and to keep...

EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies

May 30, 2025 | B2B PR Blog, Measurable PR and Marketing, Our PR approach

EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025 Top 150 B2B PR Agencies, to secure the 44th position. This recognition is based on 2024 revenue figures, with EC-PR delivering an impressive 24%...

Why brand awareness is the bedrock of a resilient lead pipeline

May 20, 2025 | B2B PR Blog, Brand Awareness, Measurable PR and Marketing

In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your

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Media Training Feedback

We would love your feedback on the recent media training you received.

Media Training Feedback

We would love your feedback on the recent media training you received.

Industry Insights

Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.

Marketing-Sales alignment for smaller teams: 4 steps to make it work

The questions every marketing manager should ask before hiring a PR agency

A Comprehensive Glossary of AR and PR Terms

How to humanise your tech marketing in 8 steps

The top 7 LinkedIn algorithm hacks to use in 2025

What is B2B PR? What to expect from a B2B PR agency

EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies

Why brand awareness is the bedrock of a resilient lead pipeline

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