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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year....
Tech leaders: why events & festivals are the heartbeat of tech innovation
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase, celebrate and engage with new tech innovation. Connect with fellow innovators: Be inspired by thought leaders, identify new synergies, forge networks and...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of your PR campaign, and justify your PR spending against business goals. Watch our one minute video below, and then read on to find out how to measure...
The 7 deadly sins you need to avoid when posting on LinkedIn
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't overuse AI but why you should still use emojis and selfies. Learn to balance work-related posts and personal stories while being careful not to overshare....
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
