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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to grow brand awareness in 2021
One way to grow brand awareness in 2021 will be to produce quality content and put your business, or a person within...
There’s No Such Thing As Bad PR. Codswallop.
Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory “So what do...
Is Brand Recognition Different To Brand Awareness?
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing...
Can brand awareness generate measurable ROI?
“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer...
What to know when conducting B2B PR stakeholder research
A strong B2B PR strategy takes a lot of time, effort, and knowledge, but that isn’t all. If you don’t start with the right research, your hard work may go to waste. Before you take another step and waste another dollar, make B2B PR stakeholder research your top...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
Analyst Relations in 2024: What’s on the horizon?
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might sometimes get lost in the ‘day to day’ activity. Your AR strategy and plans for 2024 are well formulated but are there any trends that you need to be...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
