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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why tech scale-ups fail without a communications strategy
Did you know that even the most groundbreaking technology cannot guarantee the success of your tech scale-up? It's a...
The 5 worst types of LinkedIn posts (and how to fix them)
LinkedIn can be a goldmine for building professional relationships, showcasing expertise and attracting ideal clients....
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting...
How A-SAFE became a trusted industry voice in just 12 months
Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading...
Looking to shorten your sales cycle? Start by building trust
Lengthy buying journeys are one of the most common frustrations for sales leaders. A deal may be moving in the right direction, only to stall as buying groups hesitate, seeking more information or simply failing to align. This may look like indecision, but it is often...
Half of tech buyers rank trust above cost when choosing vendors, EC-PR research reveals
Discovery stage identified as critical trust barrier before sales engagement begins. Trust has emerged as the single most important factor in B2B tech purchasing decisions, outranking cost, innovation and delivery speed, according to new research from award-winning...
Why alignment beats activity in tech marketing
George Bernard Shaw taught us, “The biggest problem in communications is the illusion it has taken place”. Perhaps he might have added that the second biggest mistake is misjudging activity for impact. Why do some tech marketing teams achieve remarkable results while...
How to earn buyer trust when no one is listening
According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do buy once? Edelman found that nearly 70% won’t buy again unless that trust is maintained. Trust isn’t a marketing buzzword, it’s your growth engine....
