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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What makes clients tick?
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our...
Thought leadership content: what works in 2024?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see...
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated...
How to grow your LinkedIn Reach in 2024
Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw...
Build a personal brand on LinkedIn: proven strategies & pitfalls to avoid
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for networking and lead generation, but they can also fall into a mire of mistakes. We'll set you up with success with our foundational principles for...
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the business tagline aka the slogan or lead statement.In B2B PR, a tagline or lead statement is more than a string of words – it's a strategic asset that...
EC-PR appointed to support 2i’s ambitious growth strategy
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...