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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially...
PR Strategy Validation: Do You Have a Winning Formula?
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative....
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been...
2023: The year our pack evolved and grew
If aliens had paid a flying visit to EC-PR 12 months ago and then popped in for mince pies again over Christmas they...
The 7 deadly sins you need to avoid when posting on LinkedIn
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't overuse AI but why you should still use emojis and selfies. Learn to balance work-related posts and personal stories while being careful not to overshare....
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
