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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
4 Steps to secure coverage in top tier publications
In the world of media and PR, standing out requires more than just having something to say – it's about saying the...
Global tech innovator Bender joins growing EC-PR client portfolio
Agency’s 7th win of the year EC-PR, a leading UK-based PR firm known for its strategic communication expertise with...
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be...
How we mastered a customer-centric content strategy with a Brilliant Ideas Bank
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company,...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
