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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Reflecting on two-years at EC-PR: navigating the seas of change in PR
They say time flies when you’re having fun. It’s hard to believe that my two-year anniversary since joining EC-PR as...
9 steps to activate your communication strategy internally
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted...
Make your B2B tech business stand out with tailored communications
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid...
How thought leadership boosts business reputation
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought...
The 7 deadly sins you need to avoid when posting on LinkedIn
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't overuse AI but why you should still use emojis and selfies. Learn to balance work-related posts and personal stories while being careful not to overshare....
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
