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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the...
Finding your tech tribe: 5 steps to identifying your ideal target audience
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a...
EC-PR appointed to support 2i’s ambitious growth strategy
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation...
How to amplify your brand awareness on a budget in 2025
A strategic guide for ambitious tech companies to increase their brand awareness on a budget Brand awareness remains the most misunderstood investment in B2B tech marketing. According to a recent Gartner report, European CMOs have seen an average year-on-year cut...
B2B Digital marketing strategy in 2025: lessons from the decline of X
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...
How to use LinkedIn analytics to boost your executive presence
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...
What is Tech PR? How to Choose a Tech PR Agency
What is Tech PR? Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the reputation of your technology brand, business, or service. This involves crafting compelling narratives, generating positive media coverage, and...