Integrated PR
Are you a B2B tech company looking to create greater impact and effect from your marketing activities and investments?
Integrated PR, harnessing paid, earned, shared, and owned media channels, will elevate your marketing communication, content and campaigns to drive business impact.
Our experienced PR team will help you develop an integrated PR strategy that aligns with your business goals. It leverages the optimum channels and tactics – including media relations, content marketing, influencer outreach, events, and digital advertising.
Integrated PR
Are you a B2B tech company looking to create greater impact and effect from your marketing activities and investments?
Integrated PR, harnessing paid, earned, shared, and owned media channels, will elevate your marketing communication, content and campaigns to drive business impact.
Our experienced PR team will help you develop an integrated PR strategy that aligns with your business goals. It leverages the optimum channels and tactics – including media relations, content marketing, influencer outreach, events, and digital advertising.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
What is Integrated PR?
Integrated PR is PR you wrap around your marketing activities to create authority and influence.
It is a multichannel approach which broadens your reach and leverages budgets. Our expertise in balancing high-trust and low-trust media channels for elevated effect is central to our approach to integrated PR.
Our integrated PR services
Strategy Development
When considering integrated PR, there are three critical considerations.
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Firstly, selecting the right channels, secondly weighting the channels correctly and thirdly, putting sufficient budget behind each channel for it to be effective and deliver impact.
We’ll work closely with you to understand your business goals and develop an integrated PR strategy that leverages various media channels and communication tactics to achieve those objectives.
Our strategy will be designed to meet your specific business needs and will be tailored to your target audience and industry. We’ll also ensure that your integrated PR strategy aligns with your overall business goals, and that it is flexible enough to adapt to changing market conditions.
Content Creation
We’ll help you create relevant and engaging content for your preferred media channels – this may include blogs, infographics, videos, social media posts, podcasts, e-books, white papers, case studies, webinars and thought leadership.
Our team of content creators will work closely with you to understand your target audience and create content that resonates with them.
We’ll also ensure that the content we create for you is optimised for search engines, and that it is designed to be shared across multiple platforms.
What is Integrated PR?
Integrated PR is PR you wrap around your marketing activities to create authority and influence.
It is a multichannel approach which broadens your reach and leverages budgets. Our expertise in balancing high-trust and low-trust media channels for elevated effect is central to our approach to integrated PR.
Our integrated PR services
Strategy Development
When considering integrated PR, there are three critical considerations.
Read more
Firstly, selecting the right channels, secondly weighting the channels correctly and thirdly, putting sufficient budget behind each channel for it to be effective and deliver impact.
We’ll work closely with you to understand your business goals and develop an integrated PR strategy that leverages various media channels and communication tactics to achieve those objectives.
Our strategy will be designed to meet your specific business needs and will be tailored to your target audience and industry. We’ll also ensure that your integrated PR strategy aligns with your overall business goals, and that it is flexible enough to adapt to changing market conditions.
Content Creation
We’ll help you create relevant and engaging content for your preferred media channels – this may include blogs, infographics, videos, social media posts, podcasts, e-books, white papers, case studies, webinars and thought leadership.
Our team of content creators will work closely with you to understand your target audience and create content that resonates with them.
We’ll also ensure that the content we create for you is optimised for search engines, and that it is designed to be shared across multiple platforms.
Media Relations
We’ll manage media relations and outreach to relevant media outlets to increase visibility for your company.
We’ll work closely with you to identify the key publications and influencers in your industry, and we’ll develop a media outreach plan that targets these outlets. We’ll also help you create a press kit and press releases that will help you get coverage in the media.
Social Media Management
We’ll manage your social media presence and create engaging content to build your online community.
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We’ll work with you to develop a social media strategy that targets your specific audience, and we’ll create content that is designed to be shared across multiple platforms. We’ll also help you to create social media ad campaigns that will help you reach your target audience and drive business results.
Analytics and Reporting
We’ll track and measure the impact of your PR efforts and provide you with regular progress reports.
We’ll use a variety of analytics tools to track the performance of your integrated PR campaigns and we’ll provide you with detailed reports that show you exactly how your campaigns are performing. We’ll also provide you with recommendations for how to improve your campaigns and drive better results.
Media Relations
We’ll manage media relations and outreach to relevant media outlets to increase visibility for your company.
We’ll work closely with you to identify the key publications and influencers in your industry, and we’ll develop a media outreach plan that targets these outlets. We’ll also help you create a press kit and press releases that will help you get coverage in the media.
Social Media Management
We’ll manage your social media presence and create engaging content to build your online community.
Read more
Analytics and Reporting
We’ll track and measure the impact of your PR efforts and provide you with regular progress reports.
We’ll use a variety of analytics tools to track the performance of your integrated PR campaigns and we’ll provide you with detailed reports that show you exactly how your campaigns are performing. We’ll also provide you with recommendations for how to improve your campaigns and drive better results.
Why choose EC-PR for integrated PR?
EC-PR is a premier provider of integrated PR services and offers a wide range of benefits to companies looking to enhance their PR efforts and drive business results.
Here are some reasons why you should choose EC-PR for your integrated PR needs:
- Experience and Expertise: Our team of experienced PR professionals has a wealth of knowledge and expertise in developing and executing integrated PR strategies. We have a proven track record of helping companies achieve their business goals through effective PR campaigns.
- Tailored Solutions: We understand that every company is unique and that a one-size-fits-all approach does not work. That’s why we work closely with our clients to understand their specific business needs and tailor our solutions to meet those needs. We’ll develop an integrated PR strategy that is unique to your company and is designed to achieve your specific business goals.
- Comprehensive Services: We offer a wide range of integrated PR services, including strategy development, content creation, media relations, social media management, and analytics and reporting. We’ll work with you to develop a comprehensive PR plan that leverages a variety of high-trust and low-trust channels and tactics to maximise impact and reach.
- Strong Collaboration: We believe that strong collaboration is key to the success of any marketing campaign. That’s why we work closely with our clients throughout the entire process to ensure that their needs and goals are met. We’ll keep you informed of our progress and take your feedback into consideration at every stage of the campaign.
- Results-Driven: We are results-driven and focus on delivering measurable outcomes that drive business results. We’ll track and measure the impact of your PR and marketing efforts and provide you with regular reports on your progress. We’ll also provide you with recommendations for how to improve your campaigns and drive better results.
- Affordable Pricing: We offer our services at an affordable price, without compromising on the quality of service or results.
As a reputable and professional provider of integrated PR services, EC-PR can help you achieve your business goals.
Our team of experienced PR professionals, tailored solutions, comprehensive services, strong collaboration, results-driven approach, and affordable pricing make us the right choice for your integrated PR needs.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
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