While the term "thought leader" might sound like another corporate buzzword, the truth is that, when it's done right, thought leadership can open doors to new opportunities and build lasting trust with the audiences who matter most. But while executives are fast...
In an ideal world, the harmony and cohesion between business development, sales, marketing, and communications should be seamless. They should move, think, and breathe as one, and the left hand should always know what the right is doing. But how often is this the...
For companies, particularly SMEs, looking to break into new territories for the first time, opening those doors, grinding the gears, and building the relationships will be time and resource intensive; often made even tougher due to a lack of brand visibility and...
A successful media interview is one that results in press coverage that reflects well on the organisation, advances the conversation while building trust and credibility. All too often, industry experts can be left feeling like they’ve gone ten rounds with Tyson Fury...
Back out, doing what we do best It feels like a long time since we’ve been able to join clients, colleagues, journalists and friends face-to-face at a trade show. As PR professionals, so much of our role revolves around our interactions with people, engaging with our...
EC-PR is thrilled to announce it has been selected as a finalist in The Drum Awards in the B2B category. EC-PR has been shortlisted for its campaign for UK Fintech enabler, Concirrus. The campaign, Quest for Success successfully elevated brand awareness and launched...
Finding it hard to break into the defence media? Is there radio silence following your email pitches? Being successful at defence PR requires a little more than pitching Haribo. And whilst it doesn’t exactly take a masonic handshake to enter the writer’s realm, you...
Why thought leadership? At EC-PR, we support our clients’ communications programmes by generating quality thought leadership content as a primary source of quality media coverage. This means we can communicate our client’s messages and elevate their profile by...
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps:Step one: Set a benchmark for your strategic PR plan The first step in the...
On international campaigns we work with our good friends across the pond at Songue PR. So, for anyone thinking about taking their brand to US here is some great advice from Co-Founder Natalee Gibson. Despite sharing a common language, similarities in US and UK PR...
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