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Jul 15, 2020 | B2B PR Blog, Our PR approach, Technical Authorship
If you’re a marketer working in an industry such as engineering, science or technology - you not only have to deal with all the resourcing challenges that face marketers universally, but you have the added issue of having to create intelligible, interesting and...
Jul 5, 2018 | B2B PR Blog, Our PR approach
I spent the start of my career, the 80s, working in advertising, account handling campaigns for brands such as Birds Eye, Max Factor and Texaco. It was a time of creative brilliance and financial excess. A time when ad agencies acquired PR businesses and direct...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Media relations, Media Training, Press interviews
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
B2B PR Blog, Brand Awareness, Communication Strategy, Messaging development
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry. Distinguishable by clever ‘marketing-flecked’ language, this is simply hot air that camouflages inexperience and the absence of robust marketing rigour. The...
Analyst Relations, B2B PR Blog
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might sometimes get lost in the ‘day to day’ activity. Your AR strategy and plans for 2024 are well formulated but are there any trends that you need to be...
B2B PR Blog, Executive Profiling, LinkedIn, Opinion
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
B2B PR Blog, Communication Strategy, Measurable PR and Marketing, Our PR approach, PR Campaign Planning
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative. Far too often, I see businesses rush into PR campaigns without the crucial step of validating their strategies. In this piece, we'll explore the...
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