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Feb 18, 2021 | B2B PR Blog, PR Campaign Planning
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
Feb 12, 2021 | B2B PR Blog, PR Campaign Planning
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the business tagline aka the slogan or lead statement.In B2B PR, a tagline or lead statement is more than a string of words – it's a strategic asset that...
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a brand that resonates deeply. The challenge lies in navigating through a vast pool of potential customers to find those who will not only purchase your...
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
Analyst Relations, B2B PR Blog
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
B2B PR Blog, Brand Awareness, Media relations
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...
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