Home · Case Study · ResQGlobal Award Ambitions Achieved ResQ is a leading contact centre with over 2,000 employees across three UK-based sites. The company, which was founded in 2006, helps clients, which include Scottish Power, EE and Vodafone, to grow and nurture...
messaging Articles
8 simple steps to an effective B2B communication strategy for 2023
Your communication strategy defines how you’re going to communicate in a way that will make your brand memorable, persuasive, and credible to your target buyer – at every stage of the buyer's journey. It defines what you’re going to say and to whom, where, and when...
e2e-assure Cyber security PR case study
Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
What makes a communication strategy successful?
To make a communication strategy successful, it must be both effective and engaging. In order to be effective, your communication strategy must be well structured, logical, and concise. There are five key elements that provide your communication strategy with...
How to bring your messaging to life with engaging video content and strong branded graphics
We all consume information in different ways and this will vary according to many different factors: personality types (for example, some people are more visual) time of day, day of the week, mindset, time pressures and interest levels. If we find a subject of...
How to build compelling B2B brand messaging (part two of two)
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
How to build compelling B2B brand messaging (part one of two)
The buying cycle and your messaging As part of a communication strategy, there are four stages through which a connection must move to successfully form an enduring commercial relationship. These phases are awareness, interest, preference, and action. And, your...
What is B2B PR media relations?
You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....
Maritime – Messaging Case Study
Developing a positioning statement and identifying valuesRequirement ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share...
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