How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand, ensuring clear, persuasive messaging. After years of helping brands craft impactful messaging, we’ve uncovered a common mistake—many businesses focus on...
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In this article I will show you how to find out what will work for your business, and how to implement and measure these marketing strategies. Stop...
Discover how to communicate effectively with investors and successfully secure funding. We guide you through: mastering business fundamentals to build investor confidence crafting a value propostion to present to investors demonstrating your business is ready for...
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B messaging is the cornerstone of successful brand communication. This guide explores the crucial stages of the B2B buying journey and reveals how to...
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the business tagline aka the slogan or lead statement.In B2B PR, a tagline or lead statement is more than a string of words – it's a strategic asset that...
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
If there’s one thing everyone absolutely loves, it’s the satisfaction of seeing the fruits of your labour and here at EC-PR we’re no different. Now, we don’t usually write a blog about our successes, as the norm is to turn them into case studies, but we felt the...
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need to elevate your brand effectively. A simple tactic well executed can feed your communication funnel for months. And, because all the material is from...
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