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Thought leadership

Are you a B2B tech company aiming to establish a stronger voice and lead the conversation in your industry?

Our tailored thought leadership programmes are designed to boost your visibility, credibility and influence among target stakeholders.

By showcasing your organisation’s expertise, insights and innovation through strategic content in various channels and high-impact media placements, we help position your business as a recognised authority in your sector.

Partnering with our experienced PR team gives you access to the tools and networks needed to become the go-to expert in your field — driving brand awareness, stakeholder trust and long-term competitive advantage.

Why choose a thought leadership programme

Home · Services · Thought leadership

Thought leadership

Are you a B2B tech company aiming to establish a stronger voice and lead the conversation in your industry?

Our tailored thought leadership programmes are designed to boost your visibility, credibility and influence among key stakeholders.

By showcasing your organisation’s expertise, insights and innovation through strategic content and high-impact media placements, we help position your business as a recognised authority in your sector.

Partnering with our experienced PR team gives you access to the tools and networks needed to become the go-to expert in your field — driving brand awareness, stakeholder trust and long-term competitive advantage.

Why choose a thought leadership programme?

A strategic thought leadership programme is essential for any B2B tech business aiming to build authority, earn trust and gain a competitive edge.

Your prospective clients are looking for credible experts—companies that understand their challenges and offer real insight, not just a sales pitch. A well-executed thought leadership strategy allows you to showcase your industry expertise, move important debates forward and position your business as a visionary and trusted voice.

This strategic approach strengthens your reputation and supports sales and marketing efforts by aligning your content with the issues your audience cares about most. It maximises brand visibility, differentiates your company from competitors, and influences customer decision-making.

Ultimately, a thought leadership strategy amplifies your business impact, supporting growth, reputation and long-term value. EC-PR clients have used it to secure media coverage, generate inbound leads and become the go-to voice in their sector.

More than a PR agency – a strategic ally that drives results

EC-PR has become our strategic communications partner that delivers not just robust advice but also challenges us as a business. Their ability to create outstanding thought leadership is complemented with a highly professional, tenacious and transparent approach to campaign delivery.”

Ciara Barron

Director of Marketing , Blu Wireless

How we work with you

Our thought leadership service

What to expect from a thought leadership programme with EC-PR:

Clear objectives & expert guidance

We begin with measurable objectives tailored to your business goals and resources, ensuring every step of the programme is purposeful and results-driven.

Spokesperson evaluation

Not all experts are natural spokespeople. We assess potential candidates and provide media training to help them become confident, compelling storytellers across various formats.

Strategic storytelling & channel selection

We identify the strongest subject matter themes aligned with your growth strategy and choose the most impactful media channels to maximise reach, relevance, and long-term value.

Content research and development

We research, develop, and pitch standout thought leadership ideas, manage media relations, and craft compelling content. Our service includes social media promotion, analytics, and reporting—ensuring your message reaches the right audience and delivers measurable business results.

Turning ideas into standout media coverage

EC-PR never fails to deliver. Their approach to thought leadership, both in terms of crystallising our initial ideas and then drafting good quality content, is second to none. Given how time-poor our subject matter experts are when it comes to PR, it was a breath of fresh air to have the EC-PR team support us and deliver some great coverage in our target media.”

Ruth Fain

Associate Director, ITPEnergised

Business benefits

Benefits of a thought leadership programme

Committing to a thought leadership programme drives many business benefits:

Competitive advantage and brand awareness

By taking a clear, well-informed stance on critical industry issues, thought leadership sets your business apart. It positions you as a go-to expert, giving stakeholders a reason to engage and making your brand more memorable in a crowded market.
Trust and partnership building

Sharing objective, evidence-based insights builds credibility and trust—key drivers in B2B decision-making. It also strengthens your appeal as a strategic partner, helping clients navigate complex choices with confidence.
Enhanced visibility, lead generation & sales

Thought leadership amplifies your brand by showcasing your experts on trusted platforms. This visibility attracts high-value prospects, builds trust, and guides them through the buyer journey. Purposeful, insight-driven content sparks deeper engagement and fills your sales funnel with qualified leads ready to convert.
Higher perceived value

A clear mission backed by expertise elevates your perceived value. Being seen as a thought leader boosts morale and loyalty among employees, customers and partners alike.

What makes EC-PR different?

Why choose EC-PR for thought leadership?

At EC-PR, we specialise in delivering high-impact PR and thought leadership for B2B tech companies, helping you build credibility, raise visibility and drive commercial growth.

Proven expertise

Our experienced team understands how to craft and execute campaigns that resonate with target audiences and deliver measurable business outcomes.
Tailored strategy

We create bespoke programmes aligned to your business goals, ensuring every piece of content and media engagement supports your long-term objectives.
End-to-end delivery

From strategy and content development to media relations, social media management and reporting, we offer a comprehensive suite of services to position your business as a trusted industry voice.
Results-focused

We track performance across channels, refine tactics based on insight and ensure your thought leadership efforts contribute directly to business growth.

High-impact thought leadership that strengthens brand authority

EC-PR has helped us build awareness through quality thought leadership coverage in global trade publications. Our brand credibility was further strengthened through an industry round table event attended by a high-profile panel of industry experts and influencers.”

Pieter Neethling

Segment Director – Mining Operations, Seequent.

Introducing Beacon: a practical guide to Thought Leadership

If you want to create insights that command attention this guide is for you. Use this compact toolkit to start your journey and become a recognised authority in your chosen area of expertise.

Download PDF guide

Recommended budget

Every thought leadership programme is tailored and so is the investment. As a guide:

Entry-level thought leadership PR campaigns start from around £45k per annum.
For a fully integrated programme covering all the elements above, investment typically approaches £120k+ per annum.

If you’re curious what a programme tailored to your goals and budget could look like, let’s talk.

Send us a message

Would you like to find out more about initiating an thought leadership programme for your business? Send us your questions and we’ll get back to you.

Complementary services

Thinking about launching a thought leadership programme?

Here are some of the complementary services our clients often find most valuable — especially if you want to raise your profile, amplify your message and build lasting influence in your industry.

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Roundtable & Webinar Marketing

Event Publicity

Business Photography

Videography Services

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