The lean B2B tech PR playbook
This playbook cuts through the fluff to show you how lean PR can deliver serious results without breaking the bank
Marketing budgets are being squeezed, but B2B business growth targets are not. Are your marketing activities a strategic driver for growth, or simply a cost? Are you getting the measurable results you need?
Use our tried and tested strategies for efficient PR, avoid false economies, and build your lean PR machine by focusing on select activities that drive results.
PR & Marketing Budget Insights
Browse our a selection of articles for guidance on setting PR budgets, making your money work harder and measuring performance.
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved ...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be!
Avoid the frustration of not knowing the impact ...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! ...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down
In this article we’ll look at the four main ...
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that ...
How does PR fit into a marketing strategy?
It may surprise you to learn that many marketing leads are unclear as to how or where PR should fit into a ...
How much does a PR campaign cost?
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should ...
