Co-Founder of Emmett & Churchman Ltd, Liz has 15 years’ B2B PR experience under her belt. Starting her career in telecoms giant BT, she quickly progressed through the ranks. She developed a strong ability to communicate effectively with the organisation’s most prestigious customers with great success.
Putting customer service into PR
Reaching a junction in her career, Liz took the brave step in 2003 to join the PR world. She recognised rightly that her passion for communication and high-quality customer service would be invaluable in an industry known for its ‘smoke and mirrors’.
Joining Emmett & Smith Ltd, Liz grew into a mature, respected and well-liked senior member of the team delivering to target and with clockwork efficiency.
Effective comms for engineers, scientists and technologists
In 2016, having worked with Lorraine for the past 13 years, Liz embraced the opportunity to set up a business with the vision of helping engineers, scientists and technologists to communicate effectively. She now plays an integral role in all aspects of running Emmett & Churchman Ltd – without fuss and with a little Scottish charm.
Liz doesn’t give up easily. Her tenacity ensures that clients’ achievements, opinions and ideas are heard and respected. Operating as an extension to her clients’ marketing departments, she delivers PR programmes which help them to achieve their commercial objectives. Liz is also responsible for editorial quality control and takes huge pride in the fact that many Editors regard Emmett & Churchman Ltd as a key partner. From Defence to Environment ,through to Shipping and Mining, Liz has worked across all major industry sectors turning technical and complex into engaging and accessible.
With two small boys and a husband to run around after, Liz doesn’t sit still for long but the odd glass of wine with her friends keeps her sane!
Emmett & Churchman Ltd is a private limited company registered in England and Wales.
Company Registration No. 10198832. Registered Offices: 5 Merlewood, Bracknell, UK, RG12 9PA.
We use cookies on our website to give you the most relevant experience and to help us improve our website performance. By clicking “Accept”, you consent to the use of all cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
__cfduid
1 month
The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement
1 year
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
Sign up to newsletter
1 month
This cookie stores whether a visitor has seen and closed the pop up asking if they would like to sign up for EC-PR's newsletter.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
bcookie
2 years
This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang
session
This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc
1 day
This cookie is set by LinkedIn and used for routing.
timezone
1 month
A cookie that stores the data about whether a user has a timezone selected.
timezone_offset
1 month
A cookie that remembers users' timezone preferences.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
_gat
1 minute
This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_135724595_1
1 minute
Google uses this cookie to distinguish users.
_gid
1 day
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
bscookie
2 years
This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Cookie
Duration
Description
_ga_J7B1PM5LXC
2 years
No description
active_demand_cookie_cart
1 hour
No description
activedemand_session_guid
10 years
No description
AnalyticsSyncHistory
1 month
No description
session_uid
20 years
No description
UserMatchHistory
1 month
Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
Sign me up for emails
What will I receive?
We'll send you B2B PR insights, case studies, tools and guides
Would you like to receive B2B PR tools and insights?
Sign up to our emails to enhance your PR campaigns.
What will I receive?
We'll send you regular B2B PR insights, case studies, tools and guides
Phase one: The Messaging Lab
Communication strategy development
The tangible outcome of the Messaging Lab is a fully-validated communication strategy which is aligned to your sales requirements including: a value proposition, segment prioritisation, target personas, positioning statements and messaging.
The Messaging Lab comprises a series of structured workshops and consultancy engagements that deliver actionable insights comprising:
Messaging Lab1
– focuses on developing and evidencing your value proposition, segmentation priorities and target personas.
This process hones your understanding of potential target segments in order to decide which ones to proactively address. It ensures we know who we are engaging with and why; better targeting reduces waste and promotes marketing/sales collaboration.
Messaging Lab2
– concentrates on forming and refining your positioning statements and messaging.
This helps you to save time and money by providing focus and specificity, rigour protects reputation against false or loose claims and elevates the communication.
It ensures that compelling messaging is developed for every stage of the buying cycle for each persona with whom you wish to engage.
Validation
– Comms strategy research with external stakeholders
This ensures the strategy is the best it can be, peer feedback is considered and on-boarded or actively rejected. Several iterations of the comms strategy may follow to ensure the strategy fits and resonates both with external stakeholders and sales and marketing stakeholders.
The Bee Hive is all about creativity and delivery, intelligently and proactively performing. There are no new whiz bang tools – just careful, consistent and disciplined delivery, including:
Brilliant Ideas Bank – we create an engaging, on-strategy content calendar, ideas for thought leadership, white papers, comment & insights
Media relations – we build relationships on your behalf to identify, develop and place your stories
Event support – we deliver a structured package of activities to make your 2-day event last six months
Technical authorship – our writing is second to none. We will develop, place, interview experts, draft and gain approvals as part of the deal.
Press interviews – we develop, secure, brief experts, facilitate and follow up opportunities
All editorial writing – whether it’s releases, features, white papers, blogs or ad hoc content, we’ve got it covered.
Project management – meetings, admin, monthly ROI reporting. We’re methodical and love a good project report!
Evaluation – in order to improve campaign design and performance.
We take great pride in delivering CEOs and CMOs of tech companies with certainty through accountable, effective and thought-provoking PR consultancy, underpinned by a proven phased approach and a performance guarantee. Let’s engage.
Once you have your strategy, we need to activate it by introducing it to the wider team, embedding it amongst stakeholders and making sure the available Marcomms tools are updated and aligned. There are six key tools in The Forge, which can be selected according to individual client needs:
An engagement programme ensures internal stakeholders understand and buy-in to new comms strategy by demonstrating how it will make their jobs easier/better/more productive
An audit of all Marcomms materials to make sure all the tools required to communicate with your target personas are updated or created and fully aligned.
Develop a messaging matrix to ensure that all Personas have collateral serving appropriate messages at each stages of the buying cycle.
Collaborate to design individual campaigns to achieve specific business objectives amongst target personas such as cross-sell, upsell, customer acquisition etc.
PESO modelling delivers integrated marcomms, extends reach and optimises investment. This helps to determine internal marketing team and external agency campaign deliverables.
Tailored media training ensures your spokespeople are equipped to engage effectively with the media and conduct themselves with confidence.
…and to complete the package here’s a summary of our PR delivery process – The Bee Hive.