Co-Founder of Emmett & Churchman Ltd, Liz has 15 years’ B2B PR experience under her belt. Starting her career in telecoms giant BT, she quickly progressed through the ranks. She developed a strong ability to communicate effectively with the organisation’s most prestigious customers with great success.
Putting customer service into PR
Reaching a junction in her career, Liz took the brave step in 2003 to join the PR world. She recognised rightly that her passion for communication and high-quality customer service would be invaluable in an industry known for its ‘smoke and mirrors’.
Joining Emmett & Smith Ltd, Liz grew into a mature, respected and well-liked senior member of the team delivering to target and with clockwork efficiency.
Effective comms for engineers, scientists and technologists
In 2016, having worked with Lorraine for the past 13 years, Liz embraced the opportunity to set up a business with the vision of helping engineers, scientists and technologists to communicate effectively. She now plays an integral role in all aspects of running Emmett & Churchman Ltd – without fuss and with a little Scottish charm.
Liz doesn’t give up easily. Her tenacity ensures that clients’ achievements, opinions and ideas are heard and respected. Operating as an extension to her clients’ marketing departments, she delivers PR programmes which help them to achieve their commercial objectives. Liz is also responsible for editorial quality control and takes huge pride in the fact that many Editors regard Emmett & Churchman Ltd as a key partner. From Defence to Environment ,through to Shipping and Mining, Liz has worked across all major industry sectors turning technical and complex into engaging and accessible.
With two small boys and a husband to run around after, Liz doesn’t sit still for long but the odd glass of wine with her friends keeps her sane!
Emmett & Churchman Ltd is a private limited company registered in England and Wales.
Company Registration No. 10198832. Registered Offices: 5 Merlewood, Bracknell, UK, RG12 9PA.
Phase one: The Messaging Lab
Communication strategy development
The tangible outcome of the Messaging Lab is a fully-validated communication strategy which is aligned to your sales requirements including: a value proposition, segment prioritisation, target personas, positioning statements and messaging.
The Messaging Lab comprises a series of structured workshops and consultancy engagements that deliver actionable insights comprising:
Messaging Lab1
– focuses on developing and evidencing your value proposition, segmentation priorities and target personas.
This process hones your understanding of potential target segments in order to decide which ones to proactively address. It ensures we know who we are engaging with and why; better targeting reduces waste and promotes marketing/sales collaboration.
Messaging Lab2
– concentrates on forming and refining your positioning statements and messaging.
This helps you to save time and money by providing focus and specificity, rigour protects reputation against false or loose claims and elevates the communication.
It ensures that compelling messaging is developed for every stage of the buying cycle for each persona with whom you wish to engage.
Validation
– Comms strategy research with external stakeholders
This ensures the strategy is the best it can be, peer feedback is considered and on-boarded or actively rejected. Several iterations of the comms strategy may follow to ensure the strategy fits and resonates both with external stakeholders and sales and marketing stakeholders.
The Bee Hive is all about creativity and delivery, intelligently and proactively performing. There are no new whiz bang tools – just careful, consistent and disciplined delivery, including:
Brilliant Ideas Bank – we create an engaging, on-strategy content calendar, ideas for thought leadership, white papers, comment & insights
Media relations – we build relationships on your behalf to identify, develop and place your stories
Event support – we deliver a structured package of activities to make your 2-day event last six months
Technical authorship – our writing is second to none. We will develop, place, interview experts, draft and gain approvals as part of the deal.
Press interviews – we develop, secure, brief experts, facilitate and follow up opportunities
All editorial writing – whether it’s releases, features, white papers, blogs or ad hoc content, we’ve got it covered.
Project management – meetings, admin, monthly ROI reporting. We’re methodical and love a good project report!
Evaluation – in order to improve campaign design and performance.
We take great pride in delivering CEOs and CMOs of tech companies with certainty through accountable, effective and thought-provoking PR consultancy, underpinned by a proven phased approach and a performance guarantee. Let’s engage.
Once you have your strategy, we need to activate it by introducing it to the wider team, embedding it amongst stakeholders and making sure the available Marcomms tools are updated and aligned. There are six key tools in The Forge, which can be selected according to individual client needs:
An engagement programme ensures internal stakeholders understand and buy-in to new comms strategy by demonstrating how it will make their jobs easier/better/more productive
An audit of all Marcomms materials to make sure all the tools required to communicate with your target personas are updated or created and fully aligned.
Develop a messaging matrix to ensure that all Personas have collateral serving appropriate messages at each stages of the buying cycle.
Collaborate to design individual campaigns to achieve specific business objectives amongst target personas such as cross-sell, upsell, customer acquisition etc.
PESO modelling delivers integrated marcomms, extends reach and optimises investment. This helps to determine internal marketing team and external agency campaign deliverables.
Tailored media training ensures your spokespeople are equipped to engage effectively with the media and conduct themselves with confidence.
…and to complete the package here’s a summary of our PR delivery process – The Bee Hive.
