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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Stand out from the Crowd at Infosecurity Europe 2017
It’s less than 9 weeks until Infosecurity Europe 2017, the ‘go to’ event for information security solutions. So, if...
B2B PR – How to write rubbish
Effective communication requires you to take responsibility for achieving your desired...
B2B PR – Great communicators always leave a gift
Great communicators have two things. Confidence and empathy. Confidence comes from knowing your material. It's as...
B2B PR – DSEI 2017 is over, but what’s next?
For some of you, DSEI probably feels like a distant memory
What a PR strategy cannot do for your ambitious tech business
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
What is an analyst relations programme?
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
