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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to grow brand awareness in 2021
One way to grow brand awareness in 2021 will be to produce quality content and put your business, or a person within...
There’s No Such Thing As Bad PR. Codswallop.
Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory “So what do...
Is Brand Recognition Different To Brand Awareness?
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing...
Can brand awareness generate measurable ROI?
“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer...
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been tested, but despite some of the challenges we have endured, there has been significant empowerment both personally and as a team. It’s crazy to comprehend...
2023: The year our pack evolved and grew
If aliens had paid a flying visit to EC-PR 12 months ago and then popped in for mince pies again over Christmas they would wonder if they had returned to the same planet - because EC-PR has changed beyond all recognition in six beautiful ways.1. New brand & lead...
Why your buyer journey needs distinct PR content at every stage
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
Why a successful PR strategy depends on engaged leadership
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
