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Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.

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What are analyst relations?

Sep 24, 2024 | Analyst Relations, B2B PR Blog

Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation...

How to build brand presence in your target media: Why PR agencies are essential

Sep 17, 2024 | B2B PR Blog, Brand Awareness, Media relations

Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a...

A complete guide to B2B PR campaign planning for 2024/25

Sep 13, 2024 | B2B PR Blog, PR Campaign Planning

Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which...

How to increase engagement on your company LinkedIn page

Sep 12, 2024 | B2B PR Blog, Content Creation, LinkedIn

Increase engagement on your company LinkedIn page with these powerful strategies for building your company's...

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Why lean PR is your secret weapon for B2B tech growth

Feb 27, 2025 | B2B PR Blog, Measurable PR and Marketing

If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...

How Blu Wireless achieved a 61% Share of Voice in a new market sector

Feb 17, 2025 | B2B PR Blog, Integrated PR

How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...

Personal branding for B2B tech c-suite executives: your questions answered

Feb 14, 2025 | B2B PR Blog, Our PR approach, Personal Branding

Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...

Boost market visibility with 5 key marketing strategies

Feb 5, 2025 | B2B PR Blog, Measurable PR and Marketing

Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...

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Marcomms hot topics

Help shape our upcoming EC-PR client event

Industry Insights

Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.

What are analyst relations?

How to build brand presence in your target media: Why PR agencies are essential

A complete guide to B2B PR campaign planning for 2024/25

How to increase engagement on your company LinkedIn page

Why lean PR is your secret weapon for B2B tech growth

How Blu Wireless achieved a 61% Share of Voice in a new market sector

Personal branding for B2B tech c-suite executives: your questions answered

Boost market visibility with 5 key marketing strategies

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