Effective communication requires you to take responsibility for achieving your desired outcome. If someone does not respond to you in the way you had hoped, it's usually because they don't understand you and not because they are being...
Messaging development articles
Four ways to get your news story in front of the right people
Is your website full of genius projects and exciting news stories that you think are important because they show prospects what you do and how well you do it? Hopefully, the answer is a resounding YES.So, how do you make sure the widest possible audience...
B2B PR – One small step for you, one giant leap for SEO
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in our case, scientists, engineers and technologists, to easily locate you and in turn, increase website traffic. In my earlier blog, I highlighted the...
B2B PR – Let me proposition you
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma). The event, attended by the Myanmarese Foreign Ambassador, was promoting the country by providing a better understanding of Myanmar and specifically,...
B2B PR – Three great tips for resizing images
With images, videos and dynamic content currently having a major contribution to the success of your posts, you need to make sure that the images you are using are the right fit, below are three tips for you on resizing images. 1. Selection is a key process - Choose...
B2B PR – SEO for absolute beginners – the first FIVE steps
This week I was asked to look at SEO (Search Engine Optimisation) and find out what we needed to do to begin to get our new website recognised and ranked in search engines. This is important because as a new business we have no visibility which makes it hard for...
B2B PR – Five things you should know about adding video to your website
My task this week was sourcing and adding video to our website, as well as reporting back on this b2b PR blog what I learnt in the process. So here’s my quick guide to help you on your way to finding, choosing and uploading great video to communicate your message....
Defence – Customer Magazine Case Study
Producing high-quality content that makes compelling readingRequirement Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors. Produced...
Maritime – Messaging Case Study
Developing a positioning statement and identifying valuesRequirement ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share...
Management Consultancy – Awareness Case Study
MANAGEMENT CONSULTANCY - AWARENESS How to achieve high coverage in specific press Requirement Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and...
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