At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into revenue. The subject was chosen in response to a LinkedIn poll and it was pretty unequivocal. People wanted a session on board-level metrics....
Measurable PR and Marketing articles
Future-proofing your PR strategy
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking. But future-proofing your PR strategy means much more than just keeping up with your competitors and their trajectory. In our sixth blog of our Lean Tech...
Why traditional sales tactics are failing in B2B tech
In today's B2B technology landscape, the old-school sales playbook is gathering dust. Here's a startling reality check: B2B buyers spend only 17% of their time meeting with potential suppliers. That's right. In a complex purchasing decision that could impact their...
Making trust measurable: 5 metrics to prove your strategy is working
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study carried out by EC-PR of over 200 senior technology buyers across sectors including defence, cybersecurity and manufacturing, trust now ranks above price...
Why thought leadership is your most overlooked sales accelerator
You can do everything right. Clear messaging, strong pipeline, technically brilliant product and a fair price. And yet, you still lose the deal. This is a situation that many companies face on a regular basis, and they’re left trying to find impossible answers to...
Looking to shorten your sales cycle? Start by building trust
Lengthy buying journeys are one of the most common frustrations for sales leaders. A deal may be moving in the right direction, only to stall as buying groups hesitate, seeking more information or simply failing to align. This may look like indecision, but it is often...
The trust factor: What every pipeline depends on
A vendor can offer the right solution at the right price and still lose the deal. That reality leaves many companies questioning how that is even possible. The reason is rarely technical. Buyers often walk away because they do not trust the company behind the...
Why alignment beats activity in tech marketing
George Bernard Shaw taught us, “The biggest problem in communications is the illusion it has taken place”. Perhaps he might have added that the second biggest mistake is misjudging activity for impact. Why do some tech marketing teams achieve remarkable results while...
A strategic approach to risk management for brand success
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While cost-cutting measures may seem attractive in the short term, they can undermine your brand's long-term success if not carefully evaluated. In the fourth...
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
Subscribe to our updates
Stay up to date with the latest insights, case studies and PR guides.
