PR Thought Leadership
Are you a B2B tech company looking to position your company as a thought leader in your industry?
Our thought leadership programmes can help you increase visibility and authority amongst your target stakeholders.
Our thought leadership campaigns are designed to help you showcase your company’s knowledge, insight and expertise through various channels, including media coverage.
By working with a team of experienced PR professionals, you can increase the visibility of your business and establish your company as a thought leader in your sector. This can be achieved through targeted media placements and content creation that positions your company as the go-to expert in your industry.
PR Thought Leadership
Are you a B2B tech company looking to position your company as a thought leader in your industry?
Our thought leadership programmes can help you increase visibility and authority amongst your target stakeholders.
Our thought leadership campaigns are designed to help you showcase your company’s knowledge, insight and expertise through various channels, including media coverage.
By working with a team of experienced PR professionals, you can increase the visibility of your business and establish your company as a thought leader in your sector. This can be achieved through targeted media placements and content creation that positions your company as the go-to expert in your industry.
Our PR thought leadership services
Thought leadership programmes usually run for twelve months – they comprise multiple formats, written and verbal, press and video, owned and earned media – all working together to position you as a thought leader.
Our service offering encompasses:
Objective setting
Read more
Setting clear objectives means that we know how the thought leadership programme will be evaluated and when we can start celebrating!
Spokesperson evaluation
Not everyone makes a good spokesperson. Your proposed subject matter expert must not only be knowledgeable on their subject, but they also need to be engaging, concise and well presented. Thought leadership can include panel discussions, interviews, and presentations; it is not confined to the printed word.
We are experienced in evaluating potential spokespeople in the safety of their own office where damage to self-esteem and reputation can be avoided.
Our PR team can provide structured media training to develop promising candidates into memorable storytellers.
Subject matter identification
There will be aspects of any specialist subjects that are more interesting or topical than others. Some will be better aligned to your business growth and communication strategy.
Our experienced PR team will help to identify the angles with the greatest potential and campaign promise. We will avoid trends with expiry dates and aim to develop those themes with the greatest opportunity for longevity.
Media shortlisting & channel selection
People have a variety of media consumption preferences and some channels have more significant influence or relevant reach than others. It is the job of our specialist PR team to create a shortlist of potential outlets that might suit the thought leadership themes being scoped out.
We will provide a rationale for why we think a given channel is preferred over another so that informed conclusions can be drawn.
Our PR thought leadership services
Thought leadership programmes usually run for twelve months – they comprise multiple formats, written and verbal, press and video, owned and earned media – all working together to position you as a thought leader.
Our service offering encompasses:
Objective setting
Read more
Setting clear objectives means that we know how the thought leadership programme will be evaluated and when we can start celebrating!
Spokesperson evaluation
Not everyone makes a good spokesperson. Your proposed subject matter expert must not only be knowledgeable on their subject, but they also need to be engaging, concise and well presented. Thought leadership can include panel discussions, interviews, and presentations; it is not confined to the printed word.
We are experienced in evaluating potential spokespeople in the safety of their own office where damage to self-esteem and reputation can be avoided.
Our PR team can provide structured media training to develop promising candidates into memorable storytellers.
Subject matter identification
There will be aspects of any specialist subjects that are more interesting or topical than others. Some will be better aligned to your business growth and communication strategy.
Our experienced PR team will help to identify the angles with the greatest potential and campaign promise. We will avoid trends with expiry dates and aim to develop those themes with the greatest opportunity for longevity.
Media shortlisting & channel selection
People have a variety of media consumption preferences and some channels have more significant influence or relevant reach than others. It is the job of our specialist PR team to create a shortlist of potential outlets that might suit the thought leadership themes being scoped out.
We will provide a rationale for why we think a given channel is preferred over another so that informed conclusions can be drawn.
Content Research & Development
Our PR team will interview your subject matter expert on the agreed topics and following that briefing, we will draft a range of possible ideas for development. Not every idea will be brought to fruition, but every idea will be given due consideration so that those with the most significant promise can be progressed.
Preferred ideas will be developed into longer synopses which give a greater sense of what the full piece will be about and the insight or argument’s direction of travel.
Read more
Media relations
Our media relations experts will approach their media contacts who we know have an interest in your subject matter. Offered on an exclusive basis, thought leadership synopses will be discussed, evolved, and even reshaped before a word count and deadline or interview date is agreed upon. Rest assured, we will have a clear understanding of your red lines and will not agree to anything without your complete agreement.
Content creation
Once the deadline is set, the wheels are in motion for the thought leadership content to be created. There are three key stages. Firstly, we will conduct a detailed interview with your subject matter expert with the updated synopsis in mind. Secondly, we will draft the article to the agreed word count weaving in key messages with subtlety and sparkle! Thirdly, we secure approvals before dispatching to the editor with high quality images, or video, to illustrate your thought leadership.
Social media management
In addition to traditional media relations, we’ll also manage your social media presence and create engaging content to build your online community and promote your thought leadership content. This may include creating and managing social media accounts, developing a content calendar, and creating and curating content that is relevant and valuable to your target audience. We’ll also use social media analytics to track and measure the engagement and reach of your content and make adjustments as needed to ensure that your social media efforts are effective.
Analytics and reporting
To ensure that our efforts are effective and achieving the desired results, we’ll track and measure media coverage of your company and provide you with regular progress reports. This may include metrics such as media impressions, social media engagement, website traffic, and lead generation. We’ll also use these analytics to make adjustments to the strategy and tactics as needed, to ensure that your thought leadership efforts are achieving the desired business results.
Content Research & Development
Our PR team will interview your subject matter expert on the agreed topics and following that briefing, we will draft a range of possible ideas for development. Not every idea will be brought to fruition, but every idea will be given due consideration so that those with the most significant promise can be progressed.
Preferred ideas will be developed into longer synopses which give a greater sense of what the full piece will be about and the insight or argument’s direction of travel.
Read more
Media relations
Our media relations experts will approach their media contacts who we know have an interest in your subject matter. Offered on an exclusive basis, thought leadership synopses will be discussed, evolved, and even reshaped before a word count and deadline or interview date is agreed upon. Rest assured, we will have a clear understanding of your red lines and will not agree to anything without your complete agreement.
Content creation
Once the deadline is set, the wheels are in motion for the thought leadership content to be created. There are three key stages. Firstly, we will conduct a detailed interview with your subject matter expert with the updated synopsis in mind. Secondly, we will draft the article to the agreed word count weaving in key messages with subtlety and sparkle! Thirdly, we secure approvals before dispatching to the editor with high quality images, or video, to illustrate your thought leadership.
Social media management
In addition to traditional media relations, we’ll also manage your social media presence and create engaging content to build your online community and promote your thought leadership content. This may include creating and managing social media accounts, developing a content calendar, and creating and curating content that is relevant and valuable to your target audience. We’ll also use social media analytics to track and measure the engagement and reach of your content and make adjustments as needed to ensure that your social media efforts are effective.
Analytics and reporting
To ensure that our efforts are effective and achieving the desired results, we’ll track and measure media coverage of your company and provide you with regular progress reports. This may include metrics such as media impressions, social media engagement, website traffic, and lead generation. We’ll also use these analytics to make adjustments to the strategy and tactics as needed, to ensure that your thought leadership efforts are achieving the desired business results.
Thought leadership - Your B2B Superpower
If you want to create insights that command attention this guide is for you. This detailed tool kit will help you take your first tentative steps towards becoming a recognised authority in your chosen area of expertise.
Why choose EC-PR for PR thought leadership?
EC-PR is a leading PR and thought leadership agency that can help you increase visibility and credibility for your business and establish your company as a thought leader in your industry.
Here are a few reasons why you should choose EC-PR for your thought leadership services:
- Experience and expertise: Our team of PR professionals has extensive experience in developing and executing thought leadership campaigns for B2B tech companies. We have a deep understanding of the media landscape and the strategies that are most effective for reaching your target audience and driving business results.
- Tailored strategy: We understand that every business is unique, and we take the time to understand your business goals and target audience before developing a tailored strategy that is specific to your needs. By developing a comprehensive strategy that aligns with your business goals, we can ensure that your thought leadership efforts are focused and effective.
- Comprehensive services: Our thought leadership packages include a wide range of services, including strategy development, content development, media relations, social media management, and analytics and reporting. We’ll work with you every step of the way to help you achieve your business goals and position your company as a thought leader in your industry.
- High-quality content: Our team of experienced writers and editors will help you develop high-quality content that showcases your company’s expertise and thought leadership. We’ll work with you to create content that is relevant and valuable to your target audience, and that positions your company as a trusted and knowledgeable leader in your industry.
- Media coverage: Our PR professionals have established relationships with key media outlets in your industry and can help you secure media coverage for your company and its thought leadership content. This can increase visibility and credibility for your business, and establish your company as a thought leader in your industry.
- Analytics and reporting: We’ll track and measure the media coverage of your company, as well as the engagement and reach of your social media content and provide you with regular reports on your progress. We’ll also use these analytics to make adjustments to the strategy and tactics as needed, to ensure that your thought leadership efforts are achieving the desired business results.
- Flexibility: We understand that every client is different, and we have the flexibility to work with you to understand your specific needs and goals. We can create a customised package that will help you achieve your specific business objectives.
With the experience, expertise, and resources we have, we will help you effectively reach your target audience, increasing brand visibility, authority and trust through media coverage.
Contact us today to learn more about our thought leadership packages and how we can help you to establish your company as a thought leader in your industry.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Thought leadership case studies
Industry sector(s): Telecommunications, Defence
Industry sector(s): Mining, Software
Industry sector(s): Renewables
Industry sector(s): Telecommunications, Tech, Defence, Transport
Industry sector(s): Consulting, Maritime
Industry sector(s): InsurTech
Industry sector(s): IT
Industry sector(s): Maritime
Industry sector(s): Mining, Software
Industry sector(s): Software, Tech
Industry sector(s): Cybersecurity
Industry sector(s): Consulting, IT
Industry sector(s): Software, Logistics
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
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