PR Measurement

The benefits of measuring PR.

As a marketing leader, you strive to understand the efficacy and ROI for all your activities.

With precise PR measurement data, you can:

Enhance business and marketing strategy: Refine your approaches based on what delivers the best outcomes.

Demonstrate value: Clearly show the benefits and results of your PR efforts.

Optimise high-ROI activities: Focus on the most effective strategies to maximise resource allocation.

Align with business objectives: Ensure your PR efforts always support wider company goals.

PR Measurement leopard

PR Measurement

The benefits of measuring PR.
As a marketing leader, it’s critical to understand the efficacy and ROI for all your activities.

Armed with PR measurement data about what’s working and what isn’t, you can:

Improve and refine business and marketing strategy

Demonstrate value

Identify high-ROI activities to optimise resources

Ensure close alignment with broader business objectives

PR Measurement

The challenges of PR measurement

Directly linking PR efforts to metrics like sales, revenue or lead generation has been notoriously challenging due to the focus on long-term brand awareness and reputation management. Unlike direct marketing channels, where outcomes can be tracked through clicks, conversions, and sales, PR influences growth in a more complex and indirect way.

Our PR measurement services

We recognise the need to quantify the impact of public relations campaigns. EC-PR’s services offer:

  • Clear, actionable metrics: Our tools provide insights into direct outcomes and the broader impacts of your communication strategies.
  • Choice: Choose from two tailored services to suit your needs.

Measurement ‘Lite’

This foundational PR measurement service is included as standard for all clients, focusing on essential metrics such as Outputs and Outtakes.

Measurement Lite is designed to provide a clear view of publicity volume, impressions, and engagement.

Measurement ‘Grande’

For those seeking to understand the effectiveness of their PR campaigns in full, we have Measurement Grande, a fully bespoke PR measurement service.

It includes the Measurement Lite metrics plus bespoke metrics tailored to reflect the contribution of PR activities to your business objectives and in line with your budget.

This comprehensive service also measures Outcomes and Impact, aligning with SMART business goals and providing deeper insights into the tangible business value of PR.

Compare PR measurement services

Below is an overview of the PR measurement metrics included in each service.

PR Measurement Metrics Measurement Lite Measurement Grande
Publicity volume
Click-through rates (CTR)
Tone of voice
Event attendance
Share of voice (SOV)
Coverage Book's estimated views
Coverage Book's average DA
Unique visitors to website
Positive comments
Message acceptance ×
Leads ×
Registrations ×
Brand preference ×
Growth in awareness ×
Sales increase (no. of deals and £) ×
New leads (uplift) ×
Increase in market valuation ×
Securing new round of funding ×
Budget needed
£0 10% of total PR budget

Why choose EC-PR for PR measurement?

  • Precision: PR measurement metrics that align directly with your business objectives and budget.
  • Clarity: Clear insights into the efficacy of your PR activities.
  • Accountability: Transparent reporting that justifies PR investments with measurable returns.
  • Strategic Insight: Empowers strategic decision-making with data-driven insights.
  • Optimisation: Measuring PR efficacy helps you identify successful strategies and areas for improvement.

Ready to uncover the true value of your PR efforts? Contact EC-PR today to discuss how our PR Measurement services can transform your public relations strategy into a quantifiable asset.

Let us help you measure what matters and drive your business forward.

Request a callback

Show your brand’s mettle and grow it into its memorable, gorgeous potential.

Our Case Studies

We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.

Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.

Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.

Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.

XTM International

Making SaaS Marketing Marvellous


Net Zero Heroes


Building a Bolder Brand

AzteQ CUBe

Achieving Clarity Through Strategy

Shaping Share of Voice

BMT Group

Distinction in Defence


Informing Influencers' Opinions


Igniting Interest in Insurtech Startup

Industry Insights

Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.

Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.