PR Campaign Planning
Are you a B2B tech scale-up that needs its communication, content, and campaigns to be focussed and effective to make the most of restricted budgets?
Do you need your initiatives to cut through the noise like a hot knife through butter? If so, you want to embrace Activate, our methodical approach to B2B PR campaign planning.
As your communication strategy defines your overall approach and messaging, your PR campaign plan determines how you will deliver your messaging, where and when it is communicated, and who will be responsible for delivery.
It helps you to decide whether you have the necessary skills and capabilities in-house or whether to partner with an external expert.
PR Campaign Planning
Are you a B2B tech scale-up that needs its communication, content, and campaigns to be focussed and effective to make the most of restricted budgets?
Do you need your initiatives to cut through the noise like a hot knife through butter? If so, you want to embrace Activate, our methodical approach to B2B PR campaign planning.
As your communication strategy defines your overall approach and messaging, your PR campaign plan determines how you will deliver your messaging, where and when it is communicated, and who will be responsible for delivery.
It helps you to decide whether you have the necessary skills and capabilities in-house or whether to partner with an external expert.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our approach to PR campaign planning
EC-PR’s approach to PR campaign planning addresses the thorny issues of how to convert strategy into brilliant engaging and persuasive ideas and how to choose your media channels to strike the right balance of high-trust and low-trust media.
Activate provides a methodology to evaluate suitable spokespeople for your business and a process for setting a competitive benchmark in your essential tier-one media channels.
Our service involves:
Creating your Brilliant Ideas Bank
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With your comms strategy in place, you will know what you want to say at each stage of the buying cycle. The EC-PR approach is to create a ‘Brilliant Ideas Bank’ (BIB) to hold all your initial ‘seed’ ideas for development.
Every idea in the BIB is strategically aligned and that’s the value of Activate!
Media Channel Choices
Our team of PR Professionals will help you navigate your many and various choices of media channels depending on your needs and goals.
In this process, there are three key truths to consider: Truth number one: People move through the buying cycle at different speeds. This means your messaging needs to be activated throughout the year – constant and consistent.
Truth number two: People like to consume content in different formats. We all have different preferences determined by the time available, stress, environment, time of day, day of the week, and desire for community or, indeed, solitude. To be effective, your communication must respect this complexity.
Finally, truth number three: People who don’t know your brand, won’t trust you – what you say about yourself only goes so far in the authority and credibility stakes. You need third-party endorsement.
To engage and persuade, your campaign needs both high-trust and low-trust media channels and we will help you to determine the right balance.
Our approach to PR campaign planning
EC-PR’s approach to PR campaign planning addresses the thorny issues of how to convert strategy into brilliant engaging and persuasive ideas and how to choose your media channels to strike the right balance of high-trust and low-trust media.
Activate provides a methodology to evaluate suitable spokespeople for your business and a process for setting a competitive benchmark in your essential tier-one media channels.
Our service involves:
Creating your Brilliant Ideas Bank
Read more
With your comms strategy in place, you will know what you want to say at each stage of the buying cycle. The EC-PR approach is to create a ‘Brilliant Ideas Bank’ (BIB) to hold all your initial ‘seed’ ideas for development.
Every idea in the BIB is strategically aligned and that’s the value of Activate!
Media Channel Choices
Our team of PR Professionals will help you navigate your many and various choices of media channels depending on your needs and goals.
In this process, there are three key truths to consider: Truth number one: People move through the buying cycle at different speeds. This means your messaging needs to be activated throughout the year – constant and consistent.
Truth number two: People like to consume content in different formats. We all have different preferences determined by the time available, stress, environment, time of day, day of the week, and desire for community or, indeed, solitude. To be effective, your communication must respect this complexity.
Finally, truth number three: People who don’t know your brand, won’t trust you – what you say about yourself only goes so far in the authority and credibility stakes. You need third-party endorsement.
To engage and persuade, your campaign needs both high-trust and low-trust media channels and we will help you to determine the right balance.
Competitive Media Analysis
To benchmark effectively, you do not need to spend a fortune on research. You do however need to spend a bit of time doing specific desk research.
Our competitive benchmarking process is called Media Lens. This focuses on high-trust channels and analyses whether your brand is distinct or dull in the competitive media landscape by reviewing:
- Which of your top 5 target publications have covered your key messages/ over the last six months?
- Which key competitors were included in these reports or articles?
- What angle or argument were your competitors promoting and does this overlap with your own key messaging?
Once you have this insight you will know if you are ahead or behind your competitors in terms of your share of voice regarding the themes that are important to you, in the media your audience trusts and consumes.
Selecting Superior Spokespeople
We often assume that the best person to speak to the media or present a paper at an event is the subject matter expert – this is not always the case and when it goes wrong, it’s horrible for everyone concerned.
The attributes of a good spokesperson are four-fold. They are informed, engaging, concise, and thought-provoking. They answer the questions posed and can stay on message when requested! These can be taught through media training – assuming a willing student!
If you do intend to pursue any ‘in-person’ opportunities, we recommend using our ready reckoner.
Competitive Media Analysis
To benchmark effectively, you do not need to spend a fortune on research. You do however need to spend a bit of time doing specific desk research.
Our competitive benchmarking process is called Media Lens. This focuses on high-trust channels and analyses whether your brand is distinct or dull in the competitive media landscape by reviewing:
- Which of your top 5 target publications have covered your key messages/ over the last six months?
- Which key competitors were included in these reports or articles?
- What angle or argument were your competitors promoting and does this overlap with your own key messaging?
Once you have this insight you will know if you are ahead or behind your competitors in terms of your share of voice regarding the themes that are important to you, in the media your audience trusts and consumes.
Selecting Superior Spokespeople
We often assume that the best person to speak to the media or present a paper at an event is the subject matter expert – this is not always the case and when it goes wrong, it’s horrible for everyone concerned.
The attributes of a good spokesperson are four-fold. They are informed, engaging, concise, and thought-provoking. They answer the questions posed and can stay on message when requested! These can be taught through media training – assuming a willing student!
If you do intend to pursue any ‘in-person’ opportunities, we recommend using our ready reckoner.
Why choose our PR campaign planning services?
When it comes to your B2B PR campaign planning needs, choosing EC-PR is the best decision you can make for your business. Here are a few reasons why:
- Experience and expertise: Our team of experienced B2B PR Pros has extensive experience in planning integrated campaigns which are accountable, effective and thought-provoking, while remaining strategically aligned.
- Customised campaigns: We understand that every business is unique, which is why Activate is designed the way it is – it starts and finishes with the needs of the business, we have the expertise to help you achieve your goals.
- Professionalism and reliability: We provide our clients with the best service possible. We are reliable, professional, and punctual, and we always go above and beyond to ensure our clients are satisfied with our services.
- Competitive pricing: We offer competitive pricing for our services, ensuring that our clients get the best value for their money. We consider every expenditure through the lens of “what would I do if it was my money?”. This keeps campaign plans lean, focused and efficient.
- Positive feedback and satisfaction: We pride ourselves on our positive feedback and satisfied clients, all of whom have seen the benefits of working with us and the impact on their business.
Don’t miss the opportunity to take your B2B PR campaign plans to the next level and boost your brand’s image. Contact us today to schedule a free consultation and see the difference partnering with EC-PR can make for your business.
We are dedicated to providing our clients with the best service possible, and we are confident that our skills and expertise will help you achieve your goals.
Trust us to help you plan campaigns that will help you stand out in your industry.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
PR campaign planning case studies
Industry sector(s): Mining, Software
Industry sector(s): Renewables
Industry sector(s): Finance, Cryptocurrency
Industry sector(s): Telecommunications, Tech, Defence, Transport
Industry sector(s): Consulting, Maritime
Industry sector(s): Software, Tech
Industry sector(s): InsurTech
Industry sector(s): IT
Industry sector(s): Mining, Software
Industry sector(s): Software, Tech
Industry sector(s): Cybersecurity
Industry sector(s): Consulting, IT
Industry sector(s): Software, Logistics
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
PR campaign planning articles
8 Key components for a powerful B2B PR strategy
A complete guide to B2B PR campaign planning for 2024/25
How to measure your PR efforts in 2024
