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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
The complete guide to effective B2B brand messaging
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of...
How to develop a B2B thought leadership strategy
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought...
6 top tips for choosing your Analyst Relations spokesperson
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism –...
Six reasons why you need a communication strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Why likeability matters in PR and marcomms
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. The more we see something the more we are inclined to like it; in psychology it’s...
8 simple steps to an effective B2B communication strategy for 2025
How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand, ensuring clear, persuasive messaging. After years of helping brands craft impactful messaging, we’ve uncovered a common mistake—many businesses focus on...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They report that budgets have fallen by 16% to an average of 7.4% of revenue. What does this mean for B2B tech firms? Spreading your marketing budget across too...
