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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend...
A Comprehensive Glossary of AR and PR Terms
More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough....
How to humanise your tech marketing in 8 steps
Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in the...
Four steps to successful integrated PR & marketing strategy
Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication channels,...
Why credibility matters more than coverage in B2B Tech PR
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
The top 7 LinkedIn algorithm hacks to use in 2025
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
Breaking down barriers: How CMOs can help tech leaders embrace LinkedIn
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies
EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025 Top 150 B2B PR Agencies, to secure the 44th position. This recognition is based on 2024 revenue figures, with EC-PR delivering an impressive 24%...
