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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They...
5 Ways to maximise a tight marketing budget
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In...
How to amplify your brand awareness on a budget in 2025
A strategic guide for ambitious tech companies to increase their brand awareness on a budget Brand awareness remains...
B2B Digital marketing strategy in 2025: lessons from the decline of X
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval...
EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director
EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing Director, reinforcing EC-PR's commitment to delivering innovative marketing campaigns for ambitious technology companies.Having previously led marketing at...
The hidden power of brand marketing: beyond direct attribution
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...
How Blu Wireless achieved a 61% Share of Voice in a new market sector
How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
