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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Creating a strategic PR plan
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results...
PR Campaigns to demonstrate value
Showcasing the value of your products and services is a critical aspect of PR campaign planning. PR campaigns that...
PR Campaigns to build engagement
Besides an agreement to marry, being engaged also defines the act of being ‘involved’ with something or someone. In...
How to use PR campaigns to build trust
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
PR Strategy Validation: Do You Have a Winning Formula?
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative. Far too often, I see businesses rush into PR campaigns without the crucial step of validating their strategies. In this piece, we'll explore the...
2023: The year our pack evolved and grew
If aliens had paid a flying visit to EC-PR 12 months ago and then popped in for mince pies again over Christmas they would wonder if they had returned to the same planet - because EC-PR has changed beyond all recognition in six beautiful ways.1. New brand & lead...
How to be more human in a year of the unexpected
I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the end of 2022, I had thought 2023 might be the year when things go back to some sort of normality. But with the war in Ukraine showing no signs of...
