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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to write a value proposition that accelerates growth
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your...
Why every business should care about sustainability
Those of us who care about the environment have been left in disbelief at the Government’s watering down of its...
Using Midjourney AI Images Commercially – What You Need to Know
Midjourney is an amazing AI tool to create images, that bring your PR, content and comms to life, but if you want to...
How EC-PR helped a leading UK tech brand find their USP, and make their voice be heard in a crowded market.
If there’s one thing everyone absolutely loves, it’s the satisfaction of seeing the fruits of your labour and here at...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
