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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What is Tech PR? How to Choose a Tech PR Agency
What is Tech PR? Technology Public Relations (Tech PR) is the process of cultivating and nurturing your technology...
The Role of Leadership in Building a Distinct Brand
(Part two of three) To be a distinct brand, you only need three things – insight, leadership and courage. After...
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build...
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four...
How we mastered a customer-centric content strategy with a Brilliant Ideas Bank
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He shares his example of how their B2B business implemented a customer-centric content strategy...
Creative tactics that replace the press release
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
Thought leadership content: what works in 2024?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
How much does PR cost in 2024?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
