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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never...
How to secure board buy-in for effective thought leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your...
How to write a value proposition that accelerates growth
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
Reputation management: How are you really perceived by your industry?
You may be weighing up the idea of PR for your company and asking yourself, is it worth it? You may be considering the pros and cons of PR and have come to the conclusion that you’ll be fine, - especially if you think that you’re already well known within your...
9 steps to activate your communication strategy internally
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
Make your B2B tech business stand out with tailored communications
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry 4.0 are pivotal forces shaping industries, the challenge for tech...
