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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated...
How to grow your LinkedIn Reach in 2024
Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw...
Why business leadership needs to pursue a personal branding strategy
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it...
The Cure to Content Marketing Creative Block: Brilliant Ideas Bank
When your usual creative watering holes run dry, do you migrate in the search of new water sources? Or do you look to...
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
