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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why invest in PR for long-term business growth
Why does PR matter? Are you ready to transform your business from invisible to influential? Public Relations (PR)...
EC-PR adds global manufacturing leader A-SAFE to its rapidly expanding client portfolio
EC-PR, a leading B2B tech PR firm specialising in ambitious, high-growth companies, today announces it has been...
Build a personal brand on LinkedIn: proven strategies & pitfalls to avoid
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for...
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the...
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
Six reasons why you need a communication strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...